All businesses, even small businesses need a great sign. A sign is the way your customers can find your business and it makes a statement about who you are as a company before clients enter your door. Think of your sign as a wave hello, or a friendly handshake to passersby, introducing your local community to your business.
“A business without a sign is a sign of no business.”
You might think a sign is a huge investment but truth be told it is the least expensive form of advertising for any business. Think of your sign as a continuous 24 hours a day, 7 days a week, advertisement running for your business. If you compare the cost of a sign to what it would cost to run continual magazine, newspaper, television, or online advertisements you would be shocked at the savings a great sign can provide to you.
The old saying goes “You can’t judge a book by its cover”, unfortunately for a business this is just not true. Customer surveys continually report that potential clients almost always take into account how a business looks according to the exterior of their building and their sign. Having a great sign can only improve your chances of landing new and repeat customers!
Many business owners also report that adding a great and recognizable sign to their business measurably improved their sales. On the flip side there are many cases of others who neglected to represent their business with a good sign and went out of business due to customers not knowing that they were there or not being able to easily find them. Imagine you have a great customer who is raving about your business and tells all of their friends about this great business they know, but when they are asked how to find you it is almost impossible to explain where you are because you have no recognizable sign to point them in the right direction.
Today’s society operates on-the-go looking for places to buy from, eat at, and engage in service with while they are on the move. Mobile technology allows businesses to list their business on mobile applications like Google Maps, Yelp, and other related search tools. Having an image of your attention grabbing and branded sign displayed online drastically increases the likelihood of new customers finding you.
Canadians are flocking to the west! According to the most recent census the two fastest growing cities in Canada were Edmonton and Calgary. As our Alberta cities continue to grow your business needs to grab the attention of these new residents and be sure they choose you to serve their needs. Attracting the customers that are new to a city is a vital component for any business growth strategy. Don’t miss out!
We want to help you make a mark in your neighbourhood. Call PM Signs to get started on your business sign project today!