What Is Sign Design
PM Sign Design
Sign design is the process that conceptualizes ideas into workable plans that will be delivered to manufacturers. Designs can come in many forms, and the process will be different for every type of sign and with every client. The sign design process will almost always begin with a discussion, and potentially even a tour or images of the target building. This allows the designer to get an accurate picture of the space they’ll be working with, and they can gather information from the client about themselves, the business, and their story. A deep understanding of a business is required to create the right signage.
Whether a client comes in with a plan in mind or not, the next phase in sign design is creating an outline. Decisions like sign type, material, and size will come first, and then the more intricate details will be decided on. This includes things like font style and size, graphics, and more. Plans can be hand drawn or created via computer software (this is certainly the most common method), and then they will be adapted for the manufacturing team once the client is happy with the product.
What Does It Take To Be A Sign Designer
There are many paths someone can take to becoming a sign designer, and no one path is better than another. Some people get into the industry with nothing more than a high school diploma, and others pursue higher education in the form of a bachelor’s degree from a college or university. Since less than 40% of sign designers have a degree from an institution, it is certainly not needed. A skillset will always be more valuable in sign design than an education.
To develop an adequate skillset, many sign designers begin their career in another industry, such as graphic design. This allows them to develop their knowledge of software and expand their creativity in a setting with real applications. Understanding computer programs is one huge component of success in the sign design business. Individuals will also need to be great at communicating, both with clients and the other members of a design team. The best ideas come from group work, and that’s why a person needs to be able to communicate effectively with their team, and translate all of the technical jargon into easily understandable language for the client. Analytical skills and an innate artistic ability are also must haves for sign designers.
Why Is Sign Design Important for a Sign Manufacturing Company?
When a sign manufacturing company has their own internal design team, the overall value of the company to their clients multiplies dramatically. Many clients walk through the doors without a plan in place, and some of them don’t even have a logo. An on site design team is therefore essential for actually generating business; if a client has to go elsewhere to get a sign designed, they will likely end up having it manufactured with another company as well. The goal is to offer a one-stop shop for signage needs, and that is why a design team is so important for a sign manufacturing company. A design team also helps streamline the manufacturing process, which helps improve project turnaround and makes clients even more confident. We are aware of the extreme benefit to our clients that comes from having an on site design team available at all times, and that’s why we hire only the best.
How Can a Sign Designer Help Your Business?
Sign designers can do a lot for your business. If you don’t have a marketing team as part of your staff, sign designers are one of the first tools you have to advertise and promote your business to potential customers in real time. Engaging signage is usually what draws new customers to a business, and if its memorable, it will even have them coming back and referring you to their friends and family. It’s therefore important that your signage represents your business in the best way possible, and that is where a sign design team comes into play. Sign designers can help you make decisions such as type of signage, color schemes, logo design and placement, font styles, and so much more. Every aspect of your sign is important, even if it seems like a small detail that customers won’t notice.
While sign designers get to know your business and your needs, they are still able to assess your business, and the signage that represents it, in an objective manner. This, in combination with their understanding of the intricacies of sign design, is uniquely advantageous in that it gives your signage the exact appeal level and marketing factor that is suited to your needs. Sign designers are the ones that bring your vision to life and transfer them into serviceable plans for manufacturing, so their value to your business is truly undeniable.
How Our Design Team Sets Us Apart
Our design team has over 20 years of experience in the industry. That is twenty years of accumulated knowledge and extensive experience at your disposal. With expertise in Adobe Creative Suite Illustrator, graphic design, layout, technical design and engineering, conceptual and CAD (computer aided-design) systems, photoshop, CorelDRAW, and FlexiSign, there is no sign too complicated for our design team to conceptualize.
Our design team will take a lot of time to get to know your business and fully understand what you have in mind for your sign. They can help guide you in the right direction if you aren’t sure what type of sign is best for your business, and they can even help you design a logo if your business doesn’t have one yet. Even experienced sign commissioners can get a lot out of our design team; they can help you broaden your comfort zone and expand into new signage types that can drastically change the way people view your business. Whether it needs a facelift or entire rebranding, the design team here at PM Signs is up to the challenge.